Northern Lift Trucks
CLIENT CASE STUDY
Building a stronger digital presence for Northern Lift Trucks
A modern website showcasing their range of machines, helping customers find the right equipment and get in touch.
ServicesWebsite Design & Development
Search & UX Strategy
Search & UX Strategy
SectorIndustrial Machinery
A faster, simpler way to find the right machine
⤶ The range
machines showcased
Simpler
product discovery
A clearer
route to enquiry
01
The challenge
Present an extensive range of new and used machines in a way that makes it easy for customers to explore, compare and get in touch.
02
The approach
A clear product structure, straightforward navigation and an enquiry journey designed around the information customers need.

From search to enquiry
A clearer journey that helps customers find the right machine and take the next step.
01
Find the right machine
Clear categories and useful filtering
Search machines...
AllNewUsedHire
02
Explore with confidence
Consistent specifications and product details
▤ Key specification⚙ Features↓ Downloads
03
Take the next step
Relevant enquiry options at the right moment
View Our Machines →Get a Quote