Understanding the Basics of On Page SEO

Understanding the Basics of On Page SEO

Search engine optimisation (SEO) is a range of marketing processes used to make a website appear more visible on search engine results pages (SERPs).

There are two main forms of SEO services– on-page SEO and off-page SEO. Each one plays an important role in the performance of your website and its position on search engines.

With improved ranking comes increased organic traffic and the chance to generate more sales!  Today, we’re going to take a closer look at on-page SEO and how you can improve it on your website:

What is On-Page SEO?

As the name suggests, on-page SEO is when the optimisation takes place on the web page. The most common example of an on-page SEO method is keyword integration, yet there are many other methods you can use to improve on-page SEO.

For example, important on-page SEO metrics include user-experience, load speed, response times, and click through rates.

With the correct on-page SEO strategies, you communicate that your website is relevant and reliable to Google. Expect higher rankings on search engines and more organic traffic towards your site, while also increasing your brand visibility.

How to Optimise On-Page SEO


Keyword Optimisation

The first step of on-page SEO is keyword research. You want to use a keyword research tool to find keywords and phrases people use to search for products and services related to your business. The main keyword you use for on-page SEO is known as the target keyword.

Once you find the right target keyword, you need to integrate it on a relevant page of your website . The target keyword should be included in the first 100 words of any text, while also be included in the H1 tag, subheadings, and the meta description.

H1 tag is basically the page title and one of the most important metrics Google uses to measure keyword relevance – make sure the keyword is included here.

You also want to use the target keyword once in H2 tags, which are basically subheadings throughout text.

Finally, you’ll want to integrate the target keyword multiple times throughout body text, along with any related short-term keywords. Don’t overstuff the keyword – 2-3 times throughout the text should suffice. 

Although keywords are important, they are only a small part of the process. It is essential to have high quality content that is engaging for you users.

Title and Meta Optimisation

As mentioned above, you want to include the keyword in your H1 tag, which helps Google understand page structure.

Because it’s the page title, the H1 tag acts as an overview of the page content. It’s generally considered better to include the target keyword at the front of the H1 tag to improve ranking.

Meta description is another selling point for your web page, giving the chance to further encourage users to click through. Include the keyword once and try to make a catchy description to encourage click throughs!

Web Content Optimisation

Optimising website content doesn’t mean cramming the copy with the same keyword. Instead, it’s about creating unique, engaging content that offers your website users value, while also including some relevant keywords!

The main goal is to create valuable content for your readers. You want to offer them something that the competition isn’t whether it’s information on your products/services or building a more personal connection with your consumers.

Beyond copywriting, you can include things like video, images, infographics etc., to offer more value to website visitors.


There are many on-page SEO processes you can follow to improve the search engine ranking of your website. Start by identifying target keywords, then integrate these onto the pages of your website using H1 tags, H2 tags, and meta descriptions.

Integrate the keywords into your website copy, focusing on creating unique and engaging content for users. Make sure your readers find value in your content, as this will further improve SEO! 

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