Simple Content Marketing Tips to Increase Traffic

Simple Content Marketing Tips to Increase Traffic

Are you a small business owner that wants more from their SEO? There are many simple content marketing strategies you can use to better improve SEO ranking, which in turn drives traffic towards your site. With more traffic comes more opportunities to convert users and increase your bottom line!

The Benefits of Content Marketing

When using the right SEO content marketing strategies, you give your business website the best platform for success. With these processes, expect your website to gain the following:

     

      • More organic traffic to your website content

      • Increase website engagements such as click throughs, email subscriptions, leaving comments, or just reading more of your content.

      • Improved social media engagement that links back to your site

    So, with the best SEO content marketing strategy, your brand and business will greatly benefit in the long-term. You become more reputable and build a stronger connection with your audience, offering them valuable content that keeps them coming back!

    Plus, you don’t need to be a marketing expert to take advantage of these content marketing strategies.

    Content Marketing Tips to Increase Website Traffic and Conversion

    Here are some simple content marketing tips to increase website traffic, engagements, and conversion:

    Identify Your Audience

    The first step of any content marketing strategy is to identify your audience. By understanding your main audience, you have a better idea of marketing methods you can use to best reach them.

    For example, you could send out a questionnaire to your email subscribers or take a poll on your social media accounts. The old-fashioned feedback request also remains a tried and trusted method for how to identify and understand your target audience!

    Set a Marketing Goal

    It’s always a good idea to set yourself a realistic goal for your marketing strategy, especially if trying something new. Achievable goals also make failure less likely! Too many businesses set unrealistic marketing goals, only leading to disappointment when they aren’t achieved.

    For example, let’s say you want to spread brand awareness. It’s a broad goal but one that is very achievable when broken into more manageable strategies.

    You could increase brand awareness by posting more social media content, increasing engagement with your audience. More engagement means increased visibility, and with that more traffic across different platforms.

    Consider setting small yet manageable goals like slightly increasing email subscribers, social media followers, and website traffic.

    Find the Right Keywords

    Keywords are the cornerstone of most content marketing strategies. If you want people to find your content, you need to know what relevant keywords they are searching for. With appropriate target keywords, connecting your content with the right audience is much easier.

    Thankfully, keyword research tools are free and simple to use, generating various keyword ideas to use with your content.

    For example, if you enter a keyword into Google Keyword Planner, you get a list of keyword ideas along with various data on these terms. The goal is to find keywords that are highly specific to your content but with low search volume, making it easier to stand out from the crowd.

    Develop Pillar Page and Topic Cluster Content

    A topic cluster is a collection of website content like blogs, articles, and website copy that focus on a single topic. These are all connected to a single pillar page, which acts as the central entry point for that topic cluster.

    So, by integrating a pillar page and topic cluster content strategy, you offer website visitors a wealth of resources on a single subject. Not only does this offer your users valuable content, but also the chance to improve SEO metrics like website structure and keyword ranking. Pillar pages can also be a good landing page for your Google Ads PPC campaigns as they are informative and offer value to the reader.

    Conclusion

    Content marketing strategies are great for increasing traffic, engagements, and conversions. Better still, most strategies don’t cost any money and have the potential to increase brand visibility while upping your bottom line!

    Need help with content marketing?

    Speak to one of our digital marketing specialists