Get found by the customers already searching for you
Every month, thousands of people across Northern Ireland search Google for what you sell. We help your business show up on page 1 for those searches, so the enquiries come to you, not your competitors.
Who’s searching for you in Northern Ireland? Pick a service or type your own
0searches a month across NI for kitchen fitter
Top searches
If you’re not on page 1 for these searches, they find your competitors instead.
Example figures, estimated from each town’s population. Map contains OSNI data © Crown copyright.
5.0 Rated on Google
Local Belfast teamConway Mill, 5–7 Conway Street
SEO, websites and Google AdsAll under one roof
There are three places customers can find you on Google
A search for your service shows more than a list of websites. Each part of the page is won in a different way, and most businesses only show up in one of them, if any. Pick a part to see what gets a business there.
Getting named in Google’s AI answers
For more and more searches, Google writes a short AI summary first, and it names the businesses it trusts. It picks them from sites with clear facts, strong reviews and mentions across the web.
- Clear service, area and contact details Google can check
- Pages that answer the questions your customers ask
- Reviews and mentions on other trusted sites
Winning the map listings (local SEO)
For “near me” and town searches, the map listings get the calls. Google ranks them on how relevant, how close and how trusted your business looks.
- A complete, active Google Business Profile
- A steady flow of genuine reviews
- The same name, address and phone number everywhere online
- Pages for each town you cover
Ranking in the main results
The main results go to fast, well-built pages that answer the search better than anyone else, on sites other websites link to.
- A site Google can load, read and understand
- A strong page for every service you want to be found for
- Links from trusted local and industry websites
AI Overview
Belfast has many dental practices. For new patients, Brightwater Dental offers same-week appointments and evening hours, and Harbour Lane Dental is known for nervous-patient care…
Family and cosmetic dentistry in south Belfast. Evening appointments, emergency slots and free parking.
Private and NHS dental care with a calm, friendly team. Book online in minutes.
Example results page. The businesses are made up.
What usually stops a good business ranking
These are the problems we find most often when we review websites for businesses across Northern Ireland. Most are fixable, and a few can be fixed in the first month.
Google can’t find or read some pages
High impactBroken links, pages blocked by mistake or missing from the sitemap mean Google never shows them to anyone.
One page trying to rank for everything
High impactA single “Services” page can’t rank for ten different searches. Each main service needs its own strong page.
No pages for the towns you cover
Medium impactIf you work across Lisburn, Newry or Bangor but only mention Belfast, Google won’t show you to customers in those towns.
A half-finished Google Business Profile
Quick winMissing services, old photos and no recent reviews push you down the map listings, where many local calls come from.
A slow site on mobile
Medium impactMost searches happen on phones. A slow site loses visitors before it loads and makes Google less keen to rank it.
Titles and descriptions nobody wants to click
Quick winYour listing in Google is your advert. Vague or duplicate titles mean fewer clicks, even when you do rank.
See exactly what’s holding you back before you spend a penny
Your free SEO review is a clear report on your website, your Google listing and your competitors, explained on a call by the person who wrote it.
- Scores for the four areas that matter: technical health, content, local presence and authority.
- A “fix first” list, in order of impact, with how much work each one takes.
- The searches you’re missing, where you rank now and how many people make them each month.
- How you compare with the businesses currently above you.
Fix first
- Home page takes 4.8 seconds to load on a phoneQuick win
- No pages for Lisburn or Bangor, where many of your searches come fromHigh impact
- Google Business Profile missing services and photosQuick win
Searches you’re missing
| Search | You rank | Searches a month |
|---|---|---|
| emergency plumber belfast | 14 | 480 |
| boiler repair lisburn | Not in top 50 | 210 |
| plumber near me | 9 | 2,900 |
Example report for illustration. Your review uses your own website and search data.
SEO services, planned around your business
Every plan starts from your review, so you only pay for the work that will make a difference. Most clients need a mix of these.
Local SEO
Show up in the map listings and “near me” searches across the towns you serve, with a Google Business Profile that brings in calls.
Technical SEO
Speed, mobile, indexing, site structure and schema, fixed properly so Google can find, read and trust every page.
Service and location pages
Clear, well-written pages for each service and area, built to rank and to turn visitors into enquiries.
Need a new website too?Links and digital PR
Mentions and links from trusted local and industry websites, earned the right way, never bought in bulk.
Ecommerce SEO
Category and product pages that rank, clean product data, and fixes for the problems online shops run into.
AI search visibility
Help Google’s AI answers and assistants like ChatGPT understand and recommend your business.
More on AI assistantsWant results while SEO builds? Google Ads can bring in enquiries from the first week.
What your first 12 months look like
SEO builds over time. Here’s what we do at each stage and what you can expect to notice. Drag the slider to move through the year.
Month 1
Groundwork
What we do
What you’ll notice
No contracts, and honest timescales. Real, lasting results take time because of how SEO works: Google has to find your improvements, trust them and see people choosing you. You get monthly reports and a live dashboard, so you can see progress every step of the way, and you stay because it’s working, not because you’re tied in.
What you won’t get from us
SEO has a bad name because of agencies that overpromise and hide behind jargon. Here’s how we work instead.
No contracts
Stay because the results are there. Leave any time if they’re not.
No “guaranteed number one”
Nobody controls Google. Anyone who guarantees a top spot is guessing. We promise the work and show you the results.
No risky shortcuts
No bought links or tricks that can get a site penalised. Just work that keeps paying off.
No jargon-filled reports
A monthly report in plain English and a live dashboard showing rankings, visits and enquiries.
Rated 5.0 by businesses across Northern Ireland
A small local team you can actually talk to, from your first review to your monthly updates.
“The end goal has improved our company image and increased sales. Very knowledgeable staff. Five stars for definite.”
Cain McKinneyGoogle review“Their work and professionalism are hard to beat. We would, without hesitation, recommend Webforce to anyone looking to have a website created.”
Dylan ClarkeGoogle review“Andy was very helpful with lots of excellent ideas. I am extremely happy with the finished product and would highly recommend this service.”
Colin CantleyGoogle reviewFree SEO review
Find out what it would take to reach page 1
Tell us about your business and the searches you want to be found for. We’ll review your website, your Google listing and your competitors, then talk you through what we found.
- A clear report and a plan. In plain English, with the quick wins first.
- A local team. We’ll call to your business, meet in Belfast or talk it through online.
- No obligation and no contracts. Keep the advice either way.
Prefer to talk? Call 028 9521 9333 or email hello@webforceni.co.uk.
Straight answers about SEO
Something else on your mind? Ask Nora, or request your free review and ask us directly.
Rather talk it through?
We’re happy to call to your business and discuss the project face to face, meet in Belfast or jump on a call. No jargon and no hard sell, just an honest view of what SEO could do for you.
How much does SEO cost?
It depends on your goals, your market and how much work your website needs, so we don’t give prices online. After your free review you’ll get a clear monthly fee for a plan built around the results you want, with no surprises.
How long does SEO take to work?
Quick wins like technical fixes and a better Google Business Profile can help within weeks. Real, lasting rankings usually build over several months, because Google has to find, trust and test your improvements. Competitive searches take longer.
Is there a contract?
No. There’s no minimum contract. SEO does take time to build, so we recommend giving it several months, but you can stop whenever you like.
Can you guarantee a number one ranking?
No, and be wary of anyone who does. Nobody controls Google’s results. What we can promise is proven, honest work, clear reporting and a plan focused on the searches that bring you enquiries.
How will I know it’s working?
You’ll get a monthly report in plain English and a live dashboard showing your rankings, visits from Google and the enquiries they bring in.
Do I need a new website for SEO?
Not usually. Most sites can be improved. If yours is holding you back, for example it’s very slow or hard to update, we’ll tell you honestly in your review. Our web design team can help if you need it.
What is local SEO, and do I need it?
Local SEO helps you appear in the map listings and “near me” searches in the towns you serve. If your customers are in Northern Ireland, it’s usually where the quickest gains are.
Does SEO help with AI search like ChatGPT?
Yes. AI answers lean on the same things good SEO builds: clear facts about your business, helpful pages, reviews and mentions on trusted sites. We include AI search visibility in our plans. Read more about AI assistants.
Make sure your customers find you, not your competitors
Get your free SEO review and a clear plan for reaching page 1, from a local Belfast team.