How SEO Can Transform Your Small Business Website

How SEO Can Transform Your Small Business Website

Are you a small business that wants to increase revenue through a well designed website? Then you can’t overlook the importance of search engine optimisation (SEO).

With the right SEO strategies in place, your website benefits from potential higher rankings on search engine results pages (SERPs). The higher you rank on SERPs, the easier it is for users to find your website and make the desired action.

Simply put, if you want to increase website visibility, traffic, conversions, and sales, then your website needs appropriate SEO!

What is SEO?

Search engine optimisation (SEO) refers to a range of processes used to improve the placement of a website in search engines like Google. By making a website more visible on search engines, SEO allows a website to generate more organic traffic.

The more organic traffic your website has, the more chance you have of obtaining the desired action, namely conversions and sales!

There are various methods used to improve website SEO, including on-page and off-page SEO.

On-page SEO includes things like targeted keywords, optimised web copy, website code, meta descriptions, headlines, and internal link building. Off-page SEO is mostly external link building, linking to your site from other websites to improve website authority, and by extension, SEO ranking. Learn about the SEO services we offer in Belfast.

Why is SEO Important?

SEO is essential for generating organic traffic to your website. With proper SEO strategies, your website will have a greater chance of appearing to anyone that searches for relevant keywords, increasing the chances of converting them into a customer.

Unlike paid advertising, organic traffic helps generate leads and conversions free of charge. You just need to ensure you dedicate time to optimising SEO processes to ensure the highest ranking.

How SEO Drives Organic Traffic

Search engines like Google use unique algorithms to determine the quality of your website’s SEO. The better the website SEO and content, the higher that it ranks on Google, increasing organic traffic in the right direction.

Google’s algorithm uses various factors to determine SEO when crawling your website, including:

Keywords and Keyword Research

One of the first steps of SEO is keyword research. These are terms that your target audience use in search engines to find products and services. By researching keywords relevant to your business, you can better target people searching for similar products and services.

Furthermore, keyword research also helps give an idea of how to shape and optimise the rest of your SEO strategies. For example, indicating what target keywords to include in body text, headings, and meta descriptions.

Keywords don’t just help with site ranking but also the content to include on your site!

To identify the best keywords, you’ll need to use a keyword research tool and look at factors such as search volume, relevance, and competition.

On Page Optimisation

On page optimisation is the process of integrating keywords across your website’s content to improve SEO.

Target keywords need to be included throughout website copy, so the main body of text in your homepage, service pages, landing pages, about us etc. 

Another important part of on page optimisation is meta descriptions and title tags. Keywords should be featured in both the meta description and title tags!

Link Building

Both internal and external linking are important components of SEO.

Internal links are essential for streamlining the user experience, an important ranking factor by Google and other search engines. These links are simple to integrate into your site and help crawlers index each web page, further increasing SEO ranking. It is important to have a well designed website structure when link building so link juice can be passed naturally throughout the site.

External links are links that lead to your website from another website online. The main purpose of these links is to increase domain authority, indicating that your website is reliable and trustworthy.


With the right SEO strategies, you can greatly improve website visibility on search engines like Google. By improving the likes of keywords, on-page optimisation, and link building, you increase the chances of generating more organic traffic, engagements, and conversion for your small business website. If you supplement your search marketing strategies with a well executed PPC strategy you can further increase the leads into your business.

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