Google Ads that bring you customers, not just clicks
We plan, build and manage Google Ads for businesses across Northern Ireland, so your budget goes on the searches that turn into calls, bookings and sales.
See your business at the top of Google Type a search or pick one
Emergency Plumber Belfast | Fast, Local & Trusted
Experienced local team covering Belfast and surrounding areas. Free, no-obligation quotes. Call or book online today.
Example only. Your real ads are written, tested and improved by our team.
5.0 Rated on Google
Real-time dashboardSee every call, lead and sale
Local Belfast teamConway Mill, 5–7 Conway Street
average rating on Google reviews
access to your live results dashboard
years helping businesses grow online
of our clients stay with us
Are you paying for clicks that never become customers?
Google Ads can bring in steady enquiries, but it can also spend your budget quietly. These are the problems we find most often when we look at a business’s account.
No conversion trackingNobody can see which clicks turn into calls or sales, so the budget is spent on guesswork.
Keywords that are too broadAds show for searches like “free”, “jobs” or “DIY” from people who were never going to buy.
Ads that send people to the homepageVisitors land on a general page, can’t find what they searched for, and leave.
Set up once, then left aloneCampaigns that are never improved, while the cost of each click creeps up.
Google’s suggestions accepted blindlyAutomatic changes that raise your spend without bringing in more customers.
Reports you can’t act onPages of impressions and clicks, but nothing about leads, sales or what they cost.
We fix these first, and every account starts with a free review. Get yours ↓
Which type of Google Ads campaign is right for your business?
Each campaign type reaches people at a different moment. Pick one to see what your customers would see, using an example business from Northern Ireland.
Search campaigns
Show up when customers search for what you sell
Your ad appears at the top of Google the moment someone searches for your products or services. You only pay when they click, and every call and order is tracked.
Example businessTullyvale Agri Parts, Co. Tyrone
- Parts & product suppliers
- Trades & services
- Phone orders & enquiries
- Keywords chosen for buying intent, not browsing
- Ads run around your opening hours and delivery areas
- Every call, form and order tracked back to the keyword
Performance Max
One campaign that finds customers across all of Google
You supply your best photos, headlines and videos. Performance Max shows them on Search, YouTube, Gmail, Discover and Maps, and learns where your sales really come from.
Example businessOakhaven Home, Lisburn Road
- Online shops
- Businesses ready to grow
- Leads at volume
- Built from your product feed, images and video
- Guided by your customer lists and website visitors
- Budget moves to the channels that bring sales
Shopping campaigns
Put your products, prices and photos in front of buyers
Shoppers see the product, the price and your shop name before they click, so the people who do click are ready to buy.
Example businessRidgeline Outdoor, Belfast
- Online shops
- WooCommerce & Shopify
- Seasonal sales
- Product feed set up and kept clean in Merchant Center
- Best-sellers get more of the budget
- Sales and revenue tracked against every pound spent
Local & Maps
Be the first business people see on the map
When people search "near me" or open Google Maps, a promoted pin puts your business first, with directions, opening hours and a call button one tap away.
Example businessBrightwater Dental, Stranmillis
- Clinics & practices
- Shops & showrooms
- Restaurants & salons
- Linked to your Google Business Profile
- Shown to people within a set distance of you
- Calls, directions and bookings all tracked
Display & remarketing
Win back visitors who left without getting in touch
Most people look at a few businesses before they decide. Display ads keep you in front of them on news sites, apps and YouTube, with a message based on the pages they viewed.
Example businessHollybrook Kitchens, Newtownabbey
- Bigger purchases
- Longer decisions
- Showrooms & services
- Audiences built from the pages people viewed
- Image ads designed to match your brand
- Limits on how often each person sees your ads
Example businesses and figures are for illustration only. Your campaign plan and targets are based on your own market and budget.
What you get with our Google Ads management
We look after everything, from the first keyword to the monthly review, so you can get on with running your business.
The right searches
We research what your customers type into Google and what your competitors bid on, then focus your budget on searches from people ready to buy.
Ads that get clicked
Clear, specific ads written for your business, tested against each other so the best-performing message wins.
Pages that turn clicks into enquiries
We point each ad at the page that answers the search. If you need better landing pages, our web design team can build them.
Improved every week
We check search terms, bids and budgets every week, cut the waste, and move spend towards what brings in customers.
Included in every plan
- Keyword and competitor research
- Ad writing and testing
- Call, form and sales tracking
- Google Analytics 4 setup
- Negative keyword management
- Weekly optimisation
- Live results dashboard
- Monthly review call
See every call, lead and sale as it happens
No waiting for a monthly report. Your dashboard shows what your ads cost and what they bring in, updated through the day.
- Open it any time, on your phone or laptop.
- Every enquiry traced back to the campaign and search that brought it in.
- A monthly review in plain English: what we changed, why, and what’s next.
“We also love the real-time dashboard they provide, which gives us full visibility into our campaign performance at any time.”
From Bump To Baby, Belfast
Google Ads performanceExample account: a Belfast heating company
Last 30 daysLeads per day Calls, forms and bookings
Leads by campaign
- Search58%
- Performance Max21%
- Local & Maps13%
- Remarketing8%
Phone call, 3m 12sSearch · “emergency boiler repair belfast”
10:42Quote request formPerformance Max · New boiler quote
09:15Directions requestedLocal & Maps · from Holywood Road
08:51How it works
A clear process, with no jargon and no long wait to get started.
Free review
We look at your current account, or your market if you’re new to Google Ads, and show you where the opportunities are.
Plan
You get a campaign plan, a recommended budget and a clear monthly fee before anything starts.
Build and track
We set up your campaigns, ads and tracking, so every call, form and sale is counted from day one.
Launch
Your ads go live and your dashboard starts filling up. We watch the first few weeks closely.
Improve every week
We cut wasted spend, test new ads and move budget to what works, then talk you through it each month.
How soon will ads run? Most new campaigns are live within a week of agreeing the plan, so you can start reaching potential customers quickly. From there, we refine your ads using real performance data to bring in more of the enquiries that matter to your business.
Why businesses choose Web Force NI for Google Ads
A local team that treats your budget like our own, and shows you exactly where it goes.
A local team you can meet
We’re based at Conway Mill in Belfast. Pop in, or we’ll come to you.
Ads and website under one roof
If your pages are holding your ads back, we can fix them too. See our web design
Leads, not vanity numbers
We judge success by calls, enquiries and sales, not clicks and impressions.
Full transparency
Your live dashboard shows what we spend and what it brings in, any time you want to look.
What our Google Ads clients say
Rated 5.0 on Google by the businesses we work with.
“Web Force NI has completely transformed our Google Ads strategy. Their expert campaign management has significantly increased our website bookings while reducing our cost per click. The team is proactive, knowledgeable, and always optimising for better results.”
From Bump To BabyBelfast
“As one of the largest vehicle dismantlers in Ireland, it was crucial for us to attract high-quality leads from serious buyers. Web Force NI fine-tuned our Google Ads to focus on the right audience. They’ve improved our lead quality and made our ad spend go further.”
Dempsey DismantlersBallina, Co. Mayo
Free, no-obligation review
Get a free Google Ads review
Already running ads? We’ll show you where your budget is working and where it’s being wasted. New to Google Ads? We’ll show you what your customers search for and what it would cost to reach them.
- A clear plan and monthly cost. No surprises later.
- Straight answers from a local team. In person in Belfast, or online.
- No obligation, no hard sell. Keep the advice either way.
Prefer to talk? Call 028 9521 9333 or email hello@webforceni.co.uk.
Google Ads questions, answered
Anything else? Ask Nora, or request your free review and ask us directly.
Prefer to talk it through?
We’re happy to meet in Belfast or jump on a call. No jargon, no hard sell, just honest advice about whether Google Ads is right for you.
How much should I spend on Google Ads?
It depends on your market, your area and what a new customer is worth to you. In your free review we look at how many people search for what you offer and what each click costs, then recommend a starting budget. You set the limit, and Google never spends more than you agree.
How much do you charge to manage Google Ads?
Every business and market is different, so we don’t have a one-size-fits-all price. After your free review, you’ll get a clear monthly management fee before anything starts. Your ad spend is separate and paid to Google directly, so you always know exactly where your money goes.
How quickly will I see results?
Search ads can bring in clicks and calls within days of going live. Campaigns then improve over the first few months as we learn which searches, ads and times bring in the best customers.
Is there a minimum contract?
No. There’s no minimum contract, so you’re never locked in. We’d rather keep your business by bringing you results.
Can you use my existing Google Ads account?
Yes. If you already have a Google Ads account, we can run your campaigns in it, so all your history stays in one place. If you don’t have one, we can run your campaigns through our agency account instead, and get you started without any setup hassle. Either way, you see every result on your live dashboard.
Which type of campaign is right for me?
Most local service businesses start with Search and Local & Maps, while online shops usually do best with Shopping and Performance Max. See how each campaign works, and we’ll recommend the right mix in your review.
What if my website isn’t turning visitors into enquiries?
Then even great ads will struggle. We’ll tell you honestly in your review, and our web design team can build landing pages designed to convert.
Can I see how my ads are doing?
Yes, at any time. You get a live dashboard showing your spend, calls, enquiries and sales, plus a monthly review where we explain what we changed and why.
Let’s turn your ad spend into customers
Get your free Google Ads review today and see exactly where your budget should go.