Google Ads Specialists Belfast
Other Types of google Ads
Showcase your product or service and reach a highly targeted audience with YouTube adverts.
Reach people who previously visited your website when they are on different websites and encourage conversions.
Build brand awareness and generate leads by targeting your potential audience with creative visuals.
If you would like to discuss starting an advertising campaign to generate more website traffic, generate more leads or to build brand awareness please get in touch
Benefits of Google Ads PPC For Small Businesses
As a small business owner or entrepreneur, you may be wondering if paying for advertising is worth it. After all, there are so many free ways to get your business name out there! However, several benefits of Google Ads Pay Per Click (PPC) advertising make it worth considering for most businesses in Belfast and Northern Ireland. Here are the main reasons why PPC can be a valuable tool for small businesses.
But first, What are Google Ads PPC?
Well, PPC, or pay-per-click advertising, is a form of online marketing in which businesses can purchase space to advertise on search engines and other websites. When someone clicks on one of these ads, the company pays a fee to the host site. We usually refer to Google when talking about ads as they are the dominant advertising platform.
How Do Google Ads Work?
PPC is not as complicated as it sounds. We know that with Pay-per-click advertising, a business pays to have their advertisements placed in Google’s search engine results pages (SERPs) and other websites. When a user goes on Google (or a host site) and clicks on one of these ads, the business pays the advertising platform for that click.
The most commonly known PPC ads are Google Ads, allowing businesses to place ads on Google.co.uk and its partner websites. Other popular PPC platforms include Bing Ads, Yahoo Advertising, and Amazon Advertising. PPC can therefore be an effective marketing strategy for small businesses for these benefits:
Google Ads PPC Can Provide Fast Results for Businesses.
One of the most significant advantages of Google Ads for small businesses in Belfast is that it can produce results quickly. Unlike SEO, which can take months to produce results and gain traction, ads can provide an immediate boost to your website traffic. This is because your ad will appear on the host site and give you immediate exposure to potential customers who are actively looking for similar products and services.
Very Measurable Form of Marketing.
This is especially beneficial for small businesses that may not have the resources to track other forms of marketing. With Google ads, you can easily see how much traffic your campaign generates (how many people see your ad), how many click on it, and how many of those clicks turn into customers. You can also see what keywords result in conversions and how much money you are spending on ads. This information can help you to tweak your campaign, optimize the keywords of the campaigns and improve your return on investment. This data is extremely valuable in helping any business.
Google Ads PPC Can Help to Increase Brand Recognition for Businesses in Northern Ireland.
When people see your ad, they will start to associate your brand with the product or service you are selling. This can be extremely valuable in helping you stand out from your competitors, and it also helps potential buyers know where to go when they need your products.
Help You to Reach Local Customers.
One of the most effective features is that you can target your ads to people in specific geographic areas. This is perfect for small businesses that want to ensure that people see their products or services in their community. When you purchase ad space on a local website, your ad will only be shown to people in your area. If you wanted your ads to only target people in Belfast or County Antrim you can set up your campaign to do this. This can be an effective way to connect with potential customers who are nearby and interested in what you have to offer, making conversions of prospects to customers much higher.
Budget Friendly Form of Marketing.
Unlike some other forms of marketing, Google Ads does not require a large investment. You can set a budget that fits your needs and stick to it. This makes PPC a very cost-effective way to reach new customers. You only pay for the ads clicked on, so you don’t have to worry about spending too much money on advertising. This can be a very good option for businesses that are on a tight budget but still need to promote their brands and products.
Not Dependent on SEO or Google Algorithm Changes.
With other forms of marketing, your success can be impacted by changes in search engines like Google’s algorithms. However, with PPC, your ads will still be shown even if there are changes in how search engines rank results. This means that you can continue to generate traffic and leads even if your SEO efforts are not great or successful.
PPC Allows You to Reach the Right Audience.
When you purchase Google Ads space, you can target your ads to people looking for keywords related to your business. This will make sure that your ad is seen by people who are already interested in what you have to offer.
PPC Can Help You to Take Advantage of Business Opportunities.
When used correctly, Google Ads PPC can be an effective way to grow your business, and it can help you take advantage of the opportunities to reach new customers, increase brand awareness, and boost sales. Therefore, when a new customer searches for a keyword related to your business, you have the opportunity to show them your advert, which may turn into a good lead and a sale. This business opportunity would not have been realised if the business had not advertised using google Ads.
Final Take Away
If your small business in Belfast or any where in Ireland needs to get its brand name out there and increase exposure, PPC may be the right form of marketing for you. It can help with brand awareness, lead generation, and increased sales. Best of all, it doesn’t matter what stage your business is at, it can benefit businesses of all types!
Google Ads FAQ's
Conversion rates will be different across various industries and locations. According to Wordstream nearly 25% of all Google ads accounts have a conversion rate of less than 1% with the average having 2.35%. Increasing conversion rates is one of the best ways to increase your advertising ROI. If you need help we can audit your campaign to identify how to increase your conversions.
The most common reason for you ads not showing are as follows:
- Ads have been disapproved, removed, or paused.
- Scheduling is set to run ads only at certain times.
- Problem with payment.
- Ad bids are too low.
- Low search volume on keyword.
- Negative keywords are stopping ads from running.
- Poor Ad copy.
- Your ads are not meeting Google guidelines or are in breach of policy.
- Landing page not relevant to Ad.
All campaigns should begin with keyword research as well as competitor research to identify the potential best performing keywords to target. We do this as standard when setting up all campaigns.
There are times when you do not want your ads showing up for certain keywords. If you were a car mechanic in Belfast and you were appearing for ‘where to get my engine fixed’ you would not want to appear for informational searches like ‘how do I fix my engine myself’.
There are a few different ways to add negative, including adding them individually or as a list. Be sure to look out for keyword intent when considering what to add to you list. Once your ads have been running for a while you can check your search terms report where you identify possible candidates to be added as negative keywords.
Yes, and if you are running a call campaign and the phones are only serviced during business hours, this would be the best thing to do.
Search ads are also known as "pull" advertising as they are based on user intent and target people searching for phrases related to specific products and services.
Display ads are known as "push" advertising and can appear anywhere online based on specific targeting parameters that are set for the campaign.
The reality is, it depends. Different industries and locations will have variations in cost per lead, competition and user patterns. The longer the campaign is running the more data you will have to make informed marketing decisions. This data will help you optimise the campaign for conversions.
The Google Ads platform is an auction so there is an element of paying more to get more. However there are other factors like your ad quality score that will affect its rankings and ultimately its cost per click.
Google renamed AdWords to Google Ads in 2018
Previous called Product Listings, Google Shopping is a comparison service by Google. It lets consumers compare product prices and red reviews and usually display at the top of the page when a user searches for a product with transactional intent.
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Conway Mill, 5-7 Conway Street, Belfast, BT13 2DE
028 9521 9333
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