There are fewer things more disheartening than website visitors leaving as quickly as they arrive. You’ve done the hard work of getting a local web design agency to create a modern functional platform, you have produced content, getting the click through, yet they only stick around for a second.
Don’t be too discouraged – it’s more common than you might think! Countless small business websites have issues with consumer retention, and most don’t know why. So, let’s look at some of the possible reasons why users are quickly leaving your website after arriving:
Bots and Crawlers
Surprisingly, one of the more common reasons for low user retention is because the users aren’t real! Your website may be receiving traffic from bots and crawlers that disappear almost instantly after entering the site.
No Landing Pages
It’s essential that you create landing pages for any paid adverts leading to your website. If your ads are leading directly to the homepage, you’re basically sending users to a page that they’re not interested in.
Yes, they may navigate from the homepage, but many will simply leave because they can’t immediately find what they’re looking for.
Therefore, it’s a good idea to have a landing page with a single conversion goal for each paid advert. Doing so ensures users find exactly what they want from the page, reducing the chances of increasing bounce rate.
Poor User Experience
Users expect the best experience possible when browsing your website. A poor user experience encourages them to leave your website, so make you’re offering the best experience possible.
For example, how long does your website take to load? Slow load times are guaranteed to send users away from your website. Similarly, if you’re site isn’t optimised for mobile devices, you’re offering a poor UX for about half of your website traffic!
Simple tips for improving user experience includes optimising website copy for improved readability and optimising images to increase load times.
No Call to Action
Website visitors usually need encouragement to make the desired conversion. So, if your website lacks a call to action, it’s only going to lower user retention and conversions.
A call-to-action (CTA) button is a simple but effective method for increasing conversions. It guides them to exactly what they’re looking for, so multiple CTAs can improve usability and streamline website navigation.
If a user lands on a web page only to be bombarded with information, chances are they’re heading elsewhere. Too much information is unappealing for most website visitors, so consider reviewing your website content to look for improvements.
It doesn’t need to be a major overhaul either, even just reformatting the content to make it more readable goes a long way. For example, you can include the following to help improve readability of website content:
- Clear headings and subheadings
- List of bullet points
- Shorter sentences and paragraphs
- Internal links to other pages
Are you struggling to retain visitors to your website? The cause could be any of the reasons mentioned above! Thankfully, most of these issues are easily fixed, helping to keep your audience engaged for longer. Our web designers in Belfast can analyse your site and produce a report to give you actionable advice on how to fix this issue,