Communicating with customers via email remains one of the most effective marketing strategies
Email allows both a personal and targeted approach to connecting with both prospective customers and current clients. Building a targeted and engaged email list gives you the opportunity to reach a lot of people quickly and efficiently. With the right tools and processes you can automate your email marketing strategy to allow you to focus on other areas of your business.
We create and build these processes to allow you to send bulk emails to targeted segments of your list to promote any offers you have or to update them on any changes to your business they maybe interested in. If you would like to discuss how we can help your business please get in touch.
Over 67% of marketers distribute content via email marketing.
Over 80% of SME's primary customer acquisition channel is via email.
Emails with personalised subject lines generate 50% higher open rates.
Sending 3 abandoned cart emails results in 69% more orders.
Including video in emails can increase open rates by 300%.
49% of consumers like to receive emails from their favourite brands.
How Can I Use Email Marketing to Grow My Business?
Email marketing can be a great way to drive sales by introducing people to your products or services. You can also use it to stay fresh in the mind of customers by sending regular newsletters or updates on what’s happening in your business. Additionally, you can use it as part of an automated customer engagement strategy in order to nurture leads and turn them into paying customers.
What is Email Marketing?
A type of digital marketing that involves sending emails to prospects and existing customers. It can be used to send promotional materials, inform people about new products or services, or build relationships with customers. The key to successful email marketing is making sure your emails are personalized, interesting, and relevant to your audience.
What Should I Include in My Emails?
The content of your emails should depend on the goal of the email campaign (e.g., building relationships with consumers, raising awareness for a new product/service). That being said, there are some essential elements every effective email should include such as a strong call-to-action (CTA), concise copywriting, personalization (e.g., using the recipient’s name), and clear visuals (e.g., images). Depending on the purpose of your campaign, you may also want to include incentives such as discount codes or other special offers in order to increase engagement with your emails.
What Are the Benefits of Email Marketing?
There are many benefits of email marketing including cost-effectiveness (it’s generally much cheaper than traditional print advertising), flexibility (you can easily customize messages for different segments of your audience), scalability (you can quickly increase the reach of your campaigns), and trackability (you can measure the success of each campaign). All these benefits make email marketing a great tool for small businesses looking to grow their customer base and increase sales.
How Do I Get Started With Email Marketing?
Getting started with email marketing is relatively simple. First, you need an email list of contacts who have given permission for you to send them emails. You can create this contact list by having people sign up through your website or social media accounts, using lead magnets such as free trials or discounts, or even purchasing an existing list from a third-party vendor. Once you have your contacts list set up, you’re ready to start sending out emails!
Have any projects in mind? feel free to contact us or say hello
Conway Mill, 5-7 Conway Street, Belfast, BT13 2DE
028 9521 9333
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